Master of Science in Marketing
An advanced degree for marketers who want to own strategy and measurement.
Program description
The Master of Science in Marketing is a graduate program designed to develop advanced competencies in strategic marketing, consumer insights, and brand innovation. The curriculum combines theoretical foundations with practical applications, enabling students to analyze market dynamics, craft compelling value propositions, and drive business growth in a data-driven digital economy. With an emphasis on creativity, analysis, and strategic decision-making, the program prepares graduates to lead high-impact marketing initiatives across diverse industries and global markets.
Program objective
Master degree graduates are able to:
Develop advanced marketing competencies: building in-depth knowledge and practical skills in strategic marketing, brand management, consumer behavior, and value creation to drive growth in competitive markets.
Enhance data-driven decision-making: leveraging marketing analytics, consumer insights, and digital tools to develop evidence-based strategies that support innovation, engagement, and performance optimization.
Foster strategic thinking and creativity: integrating creative thinking with analytical rigor to develop compelling campaigns, differentiated brand propositions, and adaptive go-to-market strategies.
Prepare for global and digital market leadership: designing and leading marketing initiatives aligned with global trends, digital transformation, and evolving customer expectations.
Promote expertise in consumer behavior and neuroscience: applying principles from neuroscience, psychology, and sensory marketing to understand decision-making and create emotionally resonant, behaviorally informed experiences.
Support sustainable business development and innovation: aligning marketing strategy with business development goals, competitive advantage, and sustainable value creation through market intelligence, segmentation, and opportunity analysis.
Train in branding and transmedia storytelling: creating and managing brand ecosystems that use transmedia narratives and cross-platform communication to build brand equity, loyalty, and immersive experiences.
Cultivate leadership and strategic execution skills: assuming leadership in marketing strategy, innovation, brand management, and digital transformation through project-based learning and real-world simulations.
Adapt to emerging trends and technologies: integrating tools such as AI, neuromarketing, augmented reality, and social media analytics into forward-thinking marketing strategies.
Program breakdown
Course numbers, titles and credit hours by requirement block.
Select a major to see its course sequence.