Bachelor of Science in Marketing
A four-year degree in digital strategy, brand building and marketing analytics.
Program description
This program equips students with a solid foundation in marketing principles, consumer behavior, market research, digital technologies, and business strategy. It prepares them to thrive in a dynamic and highly competitive global marketplace by integrating analytical thinking, creativity, and technological proficiency. Students learn to develop, manage, and evaluate marketing strategies across multiple platforms and channels, using data-driven insights and innovative communication approaches to drive customer engagement and business growth.
Program objective
Bachelor degree graduates are able to:
Establish a strong foundation in marketing and business strategy: providing essential knowledge in marketing principles, consumer behavior, digital tools, market research, and strategic business planning to support effective decision-making in competitive markets.
Develop integrated marketing and communication skills: designing, implementing, and assessing multi-platform marketing strategies using a mix of digital, traditional, and experiential channels to engage customers and build brand value.
Promote creativity and technological proficiency: fostering creative thinking and digital fluency to produce impactful campaigns and content using modern technologies, multimedia tools, and data analytics platforms.
Prepare students for digital transformation and e-commerce leadership: managing digital commerce operations and online business models through SEO/SEM, CRM systems, marketing automation, customer journey optimization, and omnichannel strategies.
Advance skills in brand development and multimedia storytelling: creating and managing compelling brand identities through storytelling, digital branding, video production, and integrated communication strategies that connect emotionally with audiences.
Cultivate expertise in brand experience and public relations: designing customer-centric brand experiences and managing public perception through PR strategy, crisis communication, stakeholder engagement, and influencer relations.
Explore emerging technologies and immersive media: designing and delivering innovative digital experiences using augmented reality (AR), virtual reality (VR), interactive content, and transmedia storytelling.
Encourage data-driven marketing and performance analysis: applying analytics and performance metrics to evaluate marketing effectiveness, understand customer behavior, and continuously optimize strategy.
Promote ethical and sustainable marketing practices: integrating ethical standards, social responsibility, and sustainability into marketing decisions, aligning brand actions with global values and consumer expectations.
Support career readiness in a global digital economy: preparing graduates to lead campaigns, manage brand assets, and adapt to rapid change across industries in the global digital landscape.
Program breakdown
Course numbers, titles and credit hours by requirement block.
Select a major to see its course sequence.